Saturday, May 3, 2008

Where did the Tupperware Name Come From?

The Tupperware Name
(Source: In 1946, Earl Tupper introduced plastic storage ware with airtight seals patterned after the inverted rim on a can of paint which prevented food from drying out, wilting or losing its flavor. Despite this breakthrough, the products didn't sell well in retail outlets, primarily because consumers needed demonstrations in order to see how they worked. In response, the first Tupperware Home Party was held in 1948. This proved a dramatically effective way of communicating.

Tupperware is celebrating its 62 Birthday this year, and 60 years in the home party business. Tupperware was the first company to sell products at home parties, and since then, many companies have copied Tupperware's successful marketing plan!

The Wonderlier Bowl Set is a Tupperware Classic!

No comments: